Way back in 2015 Google made a major announcement regarding mobile-friendliness as an SEO ranking signal. Google changed its algorithm such that the mobile search results favour content that is optimised for mobile devices.
Since then, we have seen big shifts in mobile search rankings, with rankings dropping for websites having mobile usability issues on their website. You need to manage the situation carefully and have a plan of action.
Here are 5 recommendations on what to do:
1. Find out if you have a mobile-friendly website
First, get your facts straight. Use Google’s mobile-friendly website checker to determine if your website is configured properly and viewable on mobile devices. If your site passes, then you have nothing to worry about. But if your site doesn’t pass, the tool will provide you with a set of recommendations for improvement.
2. If you have a problem, what to do next?
Get onto it right away! Google has given you an important warning, and you really need to get moving or risk being virtually invisible online. Developing a new website is a significant investment, and will take some planning and effort to get right. Take this opportunity to reassess your web presence, improve your usability and site architecture.
3. Check your current mobile traffic levels
Review your own website analytics to assess the levels of mobile traffic you’re currently receiving, it’s grown hugely in recent years. Mobile is often the largest traffic source for websites. Check to see how mobile traffic contributes to your business goals and lead generation.
4. Identify the missed opportunity
The risk is the mobile traffic you are currently missing. Many businesses are underestimating the importance of mobile search traffic. B2B searches are typically showing over 50% search volume on mobile.
5. The level of urgency is commensurate with your target market mobile behaviour
Consider how important mobile is to your lead generation, online sales, or other key activities. If mobile is key to your success, then schedule and accelerate your development accordingly. Mobile should now be a critical part of your acquisition and conversion path.
[Article Source: Hallam – abridged]
