A business’s online presence can have a massive impact on its success. But some businesses don’t realise that a majority of their customers will visit a website before making a purchase. Having a strong online presence can therefore make or break for generating more revenue.
Quest has helped numerous companies of varying sizes create their digital presence. In some cases, organisations are hesitant to get online because they feel they are not tech-savvy enough and don’t understand how to manage a website. Other times, companies are concerned about the cost and return on investment.
Credibility
One of the main website reasons for your business is to increase your organisation’s credibility. Without a website, potential customers will likely question your legitimacy. Having a website is an opportunity to make a great first impression and give people comfort.
Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of potential customers. Your competitors certainly will be!
Leads
One of the key reasons to have a website is sales generation. Good websites act as digital salespeople, increasing your chances of sales. If you can explain your point of difference and value proposition well, potential customers will want to know more.
Organic Traffic
Once you’re online and have an SEO-optimised website, you have a chance of showing up in Google search results. This gives you the opportunity to drastically increase your customer base for email marketing, one of the most cost-effective marketing activities available.
Saving You Time
Many businesses get calls asking simple questions about location and hours of operation. A website can reduce these calls and increase internal productivity with well-planned information and FAQs. At the same time, this helps the customers’ user experience.
Updates And Announcements
Since your website is working 24/7, it’s easy to post updates and announcements. It’s a way to keep people up to date on everything that you’re doing. When something is relevant, it also increases the chances of you being able to upsell.
Digital Marketing
If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website landing page. To do this effectively, your website is the key portal for securing information through contact forms.
Websites are essential to business today. We strongly recommend creating one if you haven’t done so already. You can always improve it over time, but the key is to just start.
Source: Forbes (abridged)
