It’s been a challenging time and we hope that you’re doing OK. Here at Quest, we’ve been busy managing client projects while working around ongoing travel restrictions and uncertainty. Interesting times! We also doubled down on producing education content to help our customers with the launch of The Marketing Show. Have you watched any episodes yet?
We have seen rapidly increasing demand for e-commerce and many of our clients have successfully migrated their existing websites to enable contactless online transactions. Quest has also been delivering digital marketing strategies via the government’s funded support programme. We’ve completed one-on-one training for businesses throughout New Zealand.
With adversity comes opportunity and we see a silver lining to the COVID period. Businesses are emerging more resilient and ready to take on market challenges leaner and more agile. And this was the theme as we presented at the BookkeepCon conference (see header image). Here are some key marketing trends for you to watch.
Looking ahead
- Increasing customer demand for e-commerce delivery
- The expectation for video content that tells the business story
- Increasing business gap in digital marketing strategy development
- The long term benefit of implementing a Customer Relationship Management (CRM) solution
Kia Kaha – be strong, be safe, be kind
