Artificial intelligence (AI) has rapidly become a valuable tool in the marketing world, driving efficiency and boosting productivity. From automating social media posts to generating content at scale, AI can handle many tasks that used to take hours of manual effort. For businesses looking to streamline their marketing operations, AI offers significant advantages. However, there’s a risk that needs to be acknowledged – AI generated marketing can often fall flat, lacking the uniqueness, emotional resonance, and customer engagement that truly memorable content requires.
The business landscape is becoming increasingly saturated with AI-generated marketing content. While AI can produce content quickly, it often misses the mark when it comes to creativity and authenticity. AI tools can analyse data, identify trends, and produce content that ticks all the technical boxes, but they struggle to capture the nuances of human experience. As a result, the content can feel generic, bland, and ultimately forgettable.
Purple Cow Marketing
In a sea of sameness, how can a business stand out? This is where the principles of Purple Cow marketing come into play. Coined by Seth Godin, the Purple Cow strategy emphasises being remarkable – doing something so unique that people can’t help but take notice. AI-generated content, by its nature, is often too predictable to be truly remarkable. It lacks the personal touch that sparks real connections and keeps your brand top of mind.
A client recently boasted about using AI to generate a voiceover for their product video, thrilled with the speed and cost efficiency it provided. However, the result sounded entirely machine-generated, lacking the warmth and authenticity needed to create a genuine connection with viewers. Real stories about real people resonate far more deeply than anything an algorithm can produce. The most human company wins. When customers feel a genuine connection to a brand, they’re more likely to engage with it, remember it, and advocate for it.
Building your personal brand and community
With AI-generated marketing flooding the market, building a unique personal brand and cultivating a community of engaged followers is more critical than ever. While AI can produce endless content, it often lacks the authenticity and personal touch that truly resonates with people. By focusing on your unique voice, ideas, and storytelling, you can create a brand that is genuine and relatable.
In the end, it’s not just about being seen; it’s about being remembered. And to be remembered, your marketing needs to stand out in a way that AI alone can’t achieve.
